Influences consumer behavior - 1461 Words

VINAMILK GROUP Describe and analyze consumer behavior of Vinamilk’ customers. I. Purchase decision process: 1. Problem recognition: The demand for milk is a biological need. They arise from a state of physiological of stress such as starvation. 2. Information search: Internal search: Recovering and searching the knowledge; understanding in memory. External search: + Customers can get information from the sellers fully, particularly and exactly. + Nowadays, with modern information technology, supermarkets, shops can offer customers a lot of information. In addition, the information on the packaging, trademarks are important sources that providing information effectively. + The TV ads are effective information for customers about design,†¦show more content†¦6. Life styles: Lifestyles of the people expressed through action, attention and views. It is closely associated with social origin, subculture, occupation, economic status. For traditional families when they choose dairy products they just choose products that is good for the health and prices are just a small part. For ordinary families who often use various types of milk such as strawberry yogurt drink, orange yogurt drink, ... III. Social cultural influences: 1. Personal influences: - Opinion leaders: Individuals often belongs to different societies. The role and status of individuals decide their position in each group. When advertising milk, they often cooperates with artists, comedians or celebrities to create trust with their customers. - Occupation: Occupation of a person affects their consumption patterns. For farmers, the limited understanding of health care is high, that s why they do not pay enough attention to the products have unique characteristics , do not having the special using a certain product, especially the demand for milk is limited. For the workers work in the construction industry that are interested in the product supplement calcium, osteoporosis prevention, such as milk calcium supplement, enhance resistance, reducing fatigue stress at work , fresh milk, ... For students mainly consuming fresh milk that is good for health, increase the resistance,†¦ - Age and family life cycle: People buy many kinds of goods andShow MoreRelatedConsumer s Influence On Consumer Behavior1272 Words   |  6 Pagesculture, consumers are very much in charge of their decisions in regards to purchasing. Advancements in technology have not only allowed consumers the capability to research, price shop and purchase products, but have also given businesses the ability to reach a targeted market based on data collection and past purchase history. Given that consumers have the purchase power in today’s society, many businesses have implemented situational factors to influence a consumers buying behavior. Consumers typicallyRead MoreFactors That Influence Consumer Behavior951 Words   |  4 Pagesbuy ? Many consumers investigate to find the best deals, while others tend to impulse buy. There are four factors that influence consumers behavior. Cultural factors are from the different components related to culture or cultural environment that the consumer belongs. Social factors are the factors that influence consumer behavior significantly. Personal factors influenced by the characteristics of each consumer. Lastly is the psychological factors influenced by the consumers behavior. When learningRead MoreFactors That Influence Consumer Behavior Essay1934 Words   |  8 PagesINTRODUCTION Consumer behavior deals with the study of buying behavior of consumers. It helps us understand why and why not an individual purchases goods and services from the market. In reality marketers don’t have the power and information to be able to control the behavior of the consumer. They may be able to influence their buying behavior but not control. There are several factors which influence the buying decision of consumers; internal and external. Culture is the most pervasive of all theseRead MoreInfluence Of Advertising On Consumer Behavior2015 Words   |  9 PagesThat is the influence of advertising on consumer behavior. Some people think that they are not affected by advertisements, yet they are affected, but they just don’t realize it. Advertising is â€Å"a form of communication, which is used to persuade a specific group of people to take some new action† (Ahmed Ashfaq, 2013, p. 2). Advertising is essential for every company and business in competition see king to be successful. The main things they focus on are the consumers and their behavior. Although thereRead MoreCultural Influences On Consumer Behavior4557 Words   |  19 PagesSubcultures Consumers identify with many groups that share common characteristics and identities. These groups that exist within a society are subcultures, and affiliation with them often gives marketers a valuable clue about individuals’ consumption decisions. An important part of the identity of these subcultures is clothing. Consumers’ feelings about their overall economic prospects, as well as the state of mind consumers have about their own personal situation, otherwise known as consumer confidenceRead MoreThe Influence of Personality in Consumer Behavior2472 Words   |  10 Pagesorganization of characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It seems that consumer purchases are always influenced by their personality as many marketers thought. Therefore, many marketers make use of personality traits into the advertisement of products. However, some experts highlighted that the influence of personality related to the heredity and the experience of early childhood. Meanwhile, otherRead MoreFactors that influence consumer buying behavior1747 Words   |  7 PagesFactors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is socialRead MoreInternal Factors That Influence Consumer Behavior1339 Words   |  6 Pagesor service, the behavior of consumers must be considered. Understanding how a person thinks, reacts, and feels may play a huge role in how a marketing manager sets up their campaign; thus determining whether or not their marketing plan was a success or failure. The factors that affect consumer behavior can be broken down into three segments: internal, external, and situational. Internal factors that influence consumer behavior involves the perception of a product by a consumer; perception actsRead MoreThe Influence Of Visual Advertising On Consumer Behavior Essay1181 Words   |  5 Pageshave played a prominent role in consumer behavior (Barnham 1). As a leading cause to product success rate, a large population of consumers buys a product because of their respective interpretation of respective companies’ advertisements. V isual ads are an important asset to the marketing industry. Paying attention to the rational and emotional needs of the consumer, companies recognize the benefits of productive advertising, in addition to understanding consumer conscience. With the progress ofRead MoreEssay on Cultural Influences Of Consumer Behavior1300 Words   |  6 PagesCultural Influences of Consumer Behavior Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis